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"Exist For Love" is a song by AURORA, released on May 14, 2020 as the lead single from her third studio album The Gods We Can Touch.
Two remixes of the song were released on July 16: Sondr Remix and DJ Boris Remix. Another, the Benjamin Mørk Acoustic Remix was released on August 7 on a digital EP, together with the other remixes.
AURORA began writing "Exist For Love" in 2017 and at one point thought she might never release it. The song had to be released a few years after it was written because she did not feel it was time to record it yet. It was recorded in January 2020 and the vocals, guitar and other parts of the song are the same as in the very first (demo) recording of the song.
A release date (May 2020) for a new single was first noted on HITS Daily Double. On May 11, 2020, AURORA posted a photo of a handwritten note on social media, saying she had never written a love song but felt that was what the world needed right now. The note closed out by saying, "I'm ready to share the next era with you."
The following day, she blacked out her Instagram and archived all of her posts. She then put up nine posts that made up the cover art for the song. Each post was accompanied by lyrics to the song. That same day, she announced on social media that the song was going to be released on May 14. The caption read: "I never thought that I would ever write a song about love. But now I am ready. My heart is ready. And i hope you are as well."
"I feel like the world is going through change, and yet again we are reminded of the importance of love. And how much love we are capable of giving back to the world. I think when we get to experience love, in any shape or color we understand why we exist, we exist for love. - AURORA"
A couple of hours before its release, AURORA posted on Twitter: "Love is such a pure force of nature. And we all have love inside of us. We all need love. And its about time we celebrate the light that love can bring us."
During an interview with Euphoria, AURORA said about the inspiration behind the song: "I think once in a while we all need something to remind us of the good that exists in the world. And why we exist. Right now the world is going through a lot, together, but we are also isolated. You try to listen to the world when making music. And I felt like the world needed a little love right now."
Asked about a deeper meaning of the song on Mola Chill Fridays, AURORA said: "'Exist For Love' is the first love song I ever wrote. But as most of my songs, it has a much larger and deeper meaning than just love between two individuals. I believe that love is one of the strongest forces we have on this planet and in us people. And I believe that once we learn true, pure and unselfish love, we are reminded of why we exist, and I think we understand why we are here. Once we learn that that kind of pure love exist, which is quite beautiful. And I love many things… and many people."
Asked about her experience directing the music video, she said: "It was wonderful! I love directing videos, and I tend to enjoy being in control. Especially when it comes to my own art. During times like these, you have to get a little extra creative. Which I enjoy. We had to keep it local, and simple. But that seemed to be the perfect thing for this song. Everything I am wearing is also self-made by me and my sisters out of old clothes. Very fun."
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